The 15 Key Essentials to Hiring the Right Dallas Digital Marketing Agency
We know it can be difficult in hiring a Dallas digital marketing agency that can act as a true partner. Many claim they can help you out no matter what their specific focus is. They all have case studies and recommendations. So, how do go about hiring a Dallas digital marketing agency for your needs? If you’re thinking about hiring a digital agency for the first time or about to switch to a new one, below are 15 key essentials you should look for in hiring a Dallas marketing agency.
1. Does the Dallas digital marketing agency claim ownership on the work they do for you?
This is a major red flag. The only reason an agency would want to retain ownership of the work they’ve done is that they’re afraid you’ll leave, and they want to maintain leverage. This does not inspire confidence in their abilities. If the agency is as good as they say they are, then they’ll have no problem handing everything off to you. If the Dallas marketing agencies don’t easily deliver everything to you, then imagine what it would be like if you decide to stop working with them.
Before you start an digital marketing program, your agency should develop a roadmap. This roadmap should be a game plan of tactics, action items, deliverables, costs and success measurements. Hiring a Dallas digital marketing agency should be strategy-driven, and every single item should have a purpose.
If your Dallas digital marketing agency isn’t providing you with a roadmap, then they’re leaving you in the dark. They could be doing all the right things and making all the right moves, but if you’re often wondering what they’re up to, this leaves room for all sorts of potential issues. It’s a matter of accountability.
3. Clear communication & accessibility
The most important aspect of partnering with top Dallas marketing agencies is how well you communicate together. They could be brilliant marketers, but if you can’t reach them or they can’t talk to you the way you need, it’s worthless.
You’d think accessibility would be a basic standard for any agency, but we‘re shocked by how many times we hear a client talk about how another Dallas marketing agencies hasn’t responded to phone calls or emails after a few days. If your digital marketing agency don’t get back to you within 24 hours on all emails or calls, it’s time for a new one. Call Factory Creative – we’ll response the same day.
4. Expectation management
Your Dallas digital marketing agency might get back to you quickly and seem attentive, but often you’re feeling like things are late or information is missing. This is probably because they’re not managing your expectations. Sometimes issues pop up or things don’t go exactly as planned. However, if your Dallas digital marketing agency is not getting out in front of it and letting you know why and what that means for the big picture, it means disorganization.
5. Does the Dallas digital marketing agency know the difference between tactics and strategy?
Tactics mean nothing without a strategy to drive them. One of the surefire signs that the Dallas marketing agencies you may be considering is not the right fit is when they rely on tactics without giving you the strategy for those tactics. Sure, keyword analysis is fine, but why? What will this get you? Don’t be intimidated by your Dallas marketing agencies, and always feel free to ask why. If they can’t answer this easily and clearly, then they don’t know why either.
6. Hiring a Dallas Digital Marketing Agency with branding knowledge is key
Dallas digital marketing agencies may never know the ins and outs of your product or service as well as you do, but they should be able to talk about all the aspects of it in great detail. If they can’t deliver your value proposition as well as you do, how can they sell it? If they can’t talk about your customer like it’s their own, how can they market it?
More importantly, hiring a Dallas digital marketing agency must have experience in building and maintain a strong brand as well – not just online advertising or social media experience. You’ll need value add services like: Branding Strategy, Website Design, Logo Design, Graphic Design, Illustration, Photography, Print Collateral Design, or Brochure Design to support your overall to-go-market strategy and brand.
7. Making mistakes
Dallas marketing agencies are made up of humans and humans make mistakes – there’s no way around that. As much as we like to think we know everything, we can’t possibly predict the future or guarantee our work will affect the positive change we plan for. The key is how your Dallas marketing agency responds when a ball is dropped.
Does your current Dallas marketing agency tiptoe around it and make excuses that don’t quite feel right? Or do they own it, fix this issue, and use it as a learning experience to improve their work moving forward? Hopefully, it’s the latter, and it’s a form of optimization. If they seem to be hiding something, then you can’t be sure they’re helping your business.
8. Goals and KPIs
Does your Dallas digital marketing agency collaborate with you to develop Key Performance Indicators (KPIs) and goals for your engagement? If not, then they’re not holding themselves accountable. Hiring a Dallas digital marketing agency should document clear KPIs with quantifiable goals that align with your overall business objectives. If they depend on you for all their goals and KPIs, then they’re likely focused solely on tactics and not enough about results.
9. Team mentality
The Dallas digital marketing agency you select should be a good partner for you. This means they should not only do the work you’ve asked them to do, but they should feel like part of your team. You should never feel like they’re just hired marketing mercenaries. At Factory Creative, we work seamlessly with our clients to deliver digital marketing programs that are strong on strategy, leverage the right tactics, and drive results.
10. Transparency and accountability – The key essential when hiring a Dallas Digital Marketing Agency
Some of the most important things to consider when hiring a Dallas digital marketing agency are transparency and accountability. This builds trust and is the backbone of any long-term relationship. Why not hold your Dallas marketing agencies to the same standard?
11. Are Dallas marketing agencies honest?
Do you feel like your digital agency challenges you? Do they push back on occasion? Another telltale sign that your Dallas marketing agencies isn’t trying hard enough is that they do whatever you say without any push back or questions. At Factory Creative, our best clients are the ones that we are able to openly disagree and debate with. We can do this because they trust us and respect what we have to say. As a client partner, the worst thing we can do is not vocalize potential pitfalls. Expressing these dangers shows Factory Creative cares. Your agency should care, too.
We’ve covered all the things that make a Dallas digital marketing agency a solid partner, but what about the substance in what they do? At the end of the day, no matter how well they communicate and how accountable they are, your digital marketing agency partner needs to be a master of digital strategy. How do you know if an agency is as good as they say they are?
Does your Dallas digital marketing agency take the time to teach you things? One of the aspects our clients love most about Factory Creative is that we love to teach them about what we do. If there’s a new Google algorithm update that may not affect them, we still like to let them know about it and what it means. If we’ve read any good articles on something about their industry, we’ll share those with them, too.
Dallas marketing agencies shouldn’t be timid about new opportunities. They should vet them out properly but be excited to explore with you. If you’ve ever come to them with a new idea and they dismiss it without a solid reason, then you certainly won’t be able to grow with them. There is a fine line between being cautious and being stubborn.
15. Business reviews and post-mortems
Hiring a Dallas digital marketing agency that push for business reviews on a regular basis. The agenda should look at the performance of the previous quarter and outline a roadmap for the upcoming quarter. This will give everyone a chance to see the big picture and not get bogged down in small tactics and deliverables.
The bottom line is that if you feel like your Dallas digital marketing agency isn’t working with you, then they’re probably not doing a great job of working for you. Hold them to extremely high standards. Challenge them, and let them challenge you back. You’ll end up getting much more bang for your buck and hopefully have a long-term partner to help you get where you want to go.
Want more information on choosing the right Digital Marketing Agency? Then checkout Forbes® article on “How To Choose The Right Digital Agency For Your Business”.
If you’d like to get more information on how a results-driven digital marketing agency can advance your online advertising, SEO, and social media goals, contact Factory Creative today.