The 9 Essential Reasons for Hiring a Dallas Branding Agency
Factory Creative knows it can be difficult in hiring a Dallas branding agency. To minimize the guesswork, we’ve compiled a list of the top nine reasons when it’s time to hire a branding agency:
1. Sales are Stagnant
2. You Need a New Brand Identity
3. You Don’t Enjoy Marketing
4. You Realize You May Not Have the Right Skills
5. The Sales Department is Complaining There are “No Good Leads”
6. Your Marketing Results are Hit or Miss
7. You Wonder What is Working, and What is Not
8. You’d Love to Hire a Complete Marketing Team, but Lack the Budget
9. Your Overall Brand and Messaging is Not Consistent
If any of these apply to you, then read on…
Brand and market professionals are increasingly responsible for more and more. More productivity, more effectiveness, more leads, more sales, etc. Marketing teams are feeling strapped by limited resources, smaller budgets, and there isn’t adequate training available. If you keep your entire marketing team in-house, you could wind up spending your entire budget on payroll and still not have all of the skill sets needed. On the other hand, if you outsource all of your marketing, quality and control become concerns. All industries struggle with this dilemma and it’s something that every company, manager, and team member should weigh carefully.
Deciding whether to hire in-house marketers or an outside firm (Dallas Branding Agency) has the potential for predictable, scalable revenue growth and major advantages. Below are the 12 key advantages to consider outsourcing some of your brand or marketing to a performance-driven Dallas branding agency like Factory Creative.
12 Key Advantages for hiring a Dallas Branding Agency
At much less than the cost of one full-time executive, you get an entire team of experts, and can expect lower planning, strategy, and ad development costs, among others. A branding agency helps you minimize the impact of marketing staff reductions.
With the best Dallas branding agency services, you still get complete access to all of your data and insights — no hidden fees/total transparency. Access expertise in marketing strategy and implementation, as well as creative Dallas graphic designers, focused on the specific job or project on hand.
You save on all of the time it takes finding someone — or trying to learn the entire Internet marketing field yourself.
Get an outside perspective on your business. Your team will benefit from the experience a Dallas branding agency brings to the table, such as familiarity with your target market and the many marketing channels and opportunities available.
5. When hiring a Dallas Branding Agency you get more than just branding expertise
What if you could have predictable, effective marketing systems that generated and nurtured sales leads? By outsourcing some of your marketing, you get marketing talent, leading-edge strategies, shared experiences, and access to advanced marketing technology. You can seamlessly synchronize the end-to-end customer experience, and touch each stage of the buying cycle with agile, timely, and relevant marketing campaigns.
The marketing skills gap is very real. 75% of marketers say their lack of skills is impacting revenue in some way, and 74% say it’s contributing to misalignment between the marketing and sales teams, according to Oracle.
Clearly, the game is changing and marketers need to master the new rules. Hiring a Dallas branding agency helps you bridge this gap, and provides a team of diverse people that have the education and the experience.
And, one marketing person can’t do it all. (Nor should they.) And if they do, can you afford them? With our Dallas branding agency, you get access to versatile professionals with proven backgrounds in business strategy, marketing, content marketing, communications and business strategy. Moreover, you have access to a full range of experts like:
– Brand Strategists
– Graphic Designers / Illustrators
– Logo Designers / Identity Developers
– Copywriters / Content Managers
– Print Collateral / Brochure Designers
– Package Designers
– Web Designers and Developers
– Videographers / Photographers
– Direct Mail / Direct Response Experts
– Property Development Branding Specialists
– Digital Marketing Services
– SEO Specialists
6. By hiring a Dallas Branding Agency you get access to the latest brand strategies and marketing tools
Marketing departments are often technology-deprived, or they have a mixed assortment of incompatible marketing technologies. While companies have access to over 3,500 marketing technologies available to them, how do they know which ones to pick? And it’s often the case that marketing organizations are at the bottom of the IT department’s priority list, so there might be a lack of support and guidance. Hiring a branding agency that can provide you guidance as well as implementation service and support is extremely valuable.
Marketing tools increase efficiency, productivity, and performance. There are tools you can find for free or of little cost, but often they are limited on producing results. But through our Dallas branding agency you have access to premium-level services, software, and analytical data reports.
Also, consider that advanced marketing automation tools do not provide marketing services. They require a professional who can interpret marketing data and make smart decisions in order to achieve results.
7. You want to be nimble and manage branding costs
Fixed cost are huge. People, systems, and facilities account for the largest part of the internal marketing budget. And the cost of a bad hire can easily cost a company over $200K.
By comparison, Dallas marketing agency resources don’t need a full-time salary, benefits, and other overhead. When you hire us, our brand and marketing team can provide a wide-range of strategic, tactical, and technology skills.
By outsourcing some or all of your marketing activities to an agency not only saves your money in salaries and overhead, but the outsourcing partner can also save you money in direct purchases on marketing programs (e.g., printing, media buys, advertising, marketing technologies, etc.). By leveraging their suppliers, a good outsourcing partner can save a company 10 – 30% in their overall marketing spending. Here’s an example below. Just one direct hire cost a company about $130,000 (salary and overhead). A marketing outsourcing team typically cost less than that and one top of that you gain access to a full cross-functional team.
8. Your existing staff becomes more efficient
Some companies try to get around hiring in-house marketers, social media personnel, content writers, and SEO experts by just having existing employees pick up the slack. Transitioning the marketing burden onto existing employees (who may or may not be skilled in the area) increases the likelihood of burnout and reduces productivity in the long run. As well as, your marketing efforts will lack consistency and effectiveness even if they have all the necessary training.
If you outsource some of your marketing needs, you maintain momentum with critical projects – they’ll never fall to the wayside, drop down the priority list, or become forgotten. And when employees leave the company, they may take your project assets with them (in the form of tribal knowledge). When you outsource your marketing activities to an agency, you have one centralized team as your partner, and you own the work.
9. Stay current on the latest branding and marketing trends, without a learning curve.
A Dallas digital marketing agency must constantly be up to speed and follow the latest developments across digital marketing trends on a regular basis. It is part of our job description.
What in-house marketer has time to read up on all the latest social media, SEO, technology, content marketing, and branding news? Usually, they are so buried in day-to-day tasks, there is no room to continuously grow, change, and evolve. The majority of reputable Dallas branding agencies take education very seriously.
10. Hiring a Dallas branding agency eliminates the need for training
It’s the marketing leader’s job to produce results, including drive quality sales leads, increase website traffic, build followers and subscribers, yet they often lack the skills, technologies, and strategies to pull it off.
Hiring a Dallas branding agency like Factory Creative provide a unique, holistic approach that allows clients to launch multidisciplinary campaigns with one “highly qualified contact.” Your dedicated resource is accountable for strategy through deployment. You don’t have to train your existing staff members because your agency has the depth and breadth of skills needed.
11. You can easily scale your marketing efforts
When the economy tightens, companies tend to cut costs. Marketing is often the first to go because they are seen as a “discretionary” expense. And when times are good, marketing often gets more funding. It goes against the objectives of the CEO responsibilities, and that’s maximize stakeholder value.
But reducing and expanding the marketing budget is expensive. In the short-term, reducing or canceling marketing activities incurs cost. In the long-term, costs associated with attrition, staffing and erosion of knowledge base are more expensive.
Under a traditional in-house operation, the only way you can increase the output of your marketing team is to hire more employees. Hiring a Dallas branding agency like Factory Creative, already has cross-functional professionals on our core team that have been senior management with some of the top agencies, design firms, and companies in country.
12. By hiring a Dallas branding agency you benefit from an outside perspective
It’s easy for in-house marketers to lose sight of the big picture. They tend to be immersed in day-to-day activities and wearing multiple hats. They can’t see the forest for the trees. Employees may find it hard to express new ideas or bring up concerns, for fear of losing their jobs. But Factory Creative has seen amazing results by collaborating with in-house marketing team members.
Sometimes you can get too close to your business and not see your marketing strategies, programs, or materials from your audience’s perspective. Even though you may know your business inside and out by living and breathing it each day, your perspective is still one-sided. To market successfully to your current audience – and capture new markets – you need to step out of your shoes and into those of your target markets or customers. Having an creative firm (i.e. Dallas Branding Agency) on the “outside” supports your needs helps to gives you the customer’s perspective, not just your company’s. Moreover, agencies keep up with the last branding and marketing trends as Forbes® reports in their “Branding In 2019” article.
More importantly, hiring a Dallas branding agency you get access to top-level graphic designers who understand how the human eye works — how and where it will first rest on a printed or web page. Graphic designers know why one photo is better than another, and are aware of the emotions created by imagery and color. They understand why blue works for a one brand, and why black or brown doesn’t work for another. Moreover, they are capable of scientifically designing a concept and delivering on the promise of the brand. It only takes one bad impression to lose a prospect – or worse not connecting with your target audience altogether.
Whether it’s planning, copywriting or branding, the right Dallas branding agency will have experience with a variety of different marketing and communication strategies, techniques, and tools. You can rely on their lessons over the years to find the correct solution for your business challenge.
The Bottom Line
Companies of all sizes use outsourcing to help build their business and stay nimble. By outsourcing some or all of your marketing, you have flexibility and access to trained professionals and advanced marketing technology.
When you are hiring a Dallas branding agency, you should assume that you are getting senior-level marketing professionals with a wide-range of skill sets. When picking Dallas graphic design company, or agency, some companies worry about product knowledge and try to find vertical industry firms. Your employees should have the product/service knowledge to provide guidance and edit for content. Your agency should provide the outside viewpoint on where to find your market and how to communicate with it.
The ideal situation is to have at least one point person working internally who can collaborate with your Dallas marketing agency to help them understand your brand voice, key messages, content, and demographics. A performance-based agency will have lots of ideas on to contribute based on trends, statistical data, and competitive analysis, but we find the best results come from working with a dedicated Dallas branding agency like Factory Creative.
Our mission is to build relationships with our clients. If you’re serious about building a stronger brand – one with a campaign that produces greater ROI, then Factory Creative is ready to take your brand and company to the next level. Contact us today, and let’s get started on the results-driven branding solution you’ve been searching for.