STRATEGY | BRANDING | MARKETING | CREATIVE | DESIGN
Together we have over 100 years of combined experience in helping clients just like you increase brand awareness. The results: drive new business and increase sales for your business.
Sensible Speed to Market
Because of our extensive background there is no lengthy ramp-up time to get to know your business and industry. We work fast and smart to deliver the greatest value for your marketing dollars.
We have developed new branding strategies from Fortune 100 companies to small start-ups. You won’t find another agency with this level of experience and depth you need most.
DALLAS, TEXAS BRANDING FIRMS – MAKING THE RIGHT CHOICE
BRANDING FIRMS – WHERE TO START
Great branding firm don’t focus on design deliverables first. They should focus on the strategic path that will take you from where you are to where you want to be.
Many firm clients approach Motto with a need for a name, logo, packaging and website. We recognize that while these deliverables are a large facet of the engagement, there’s always a deeper business reason that’s motivating the project. Our firm consultative approach is to fully understand our client’s unique needs and gain agreement to those needs, before we demonstrate how their needs can be met through our process.
As a potential client, if you’re not heavily drilled to answer questions (some of which may strike you as irrelevant) on the reasons behind the branding initiative, then you probably won’t find the results you want with that agency. You should be asked to discuss your problems, pain points, fears, wants, hopes, and dreams.
It’s crucial to establish and stick to a process that is flexible but also aligns with your needs early on. Mismatched workflows are killer and could ultimately destroy the project altogether. How well you and the agency firm work through those challenges defines the strength of your relationship. Don’t look for a ‘yes’ agency – look for Dallas, Texas branding firm that will hold you accountable, keep you on track, and help you get to where you need to go.
BRANDING AGENCY WITH BELIEF
You’re entrusting one the leading branding firms in Dallas with a significant stake in your business. They have to believe in your company and most importantly, you as an entrepreneur. Running a business isn’t easy – and often, it’s hard to see what your brand will be beyond tomorrow.
A great branding firm will help you imagine your company’s growth trajectory – beyond what you’ve built to date.
Finally – Don’t let price guide you.
There’s a saying in the design community – ‘the bitter taste of poor branding and design will long-linger after the sweetness of a low price is forgotten.’
Ultimately, you’re paying for the level of service. You can undoubtedly hire less experienced freelancers and designers who are willing to create for cheap, but you can’t expect the care and dedication for that amount. It just won’t happen. They don’t get paid enough to work through the extensive process of strategy and most likely don’t have a process that is built to endure the highs and lows of brand building.